Design guidelines

Intro

Our visual style represents how we communicate without words. This page is designed to help maintain Qwaderton’s consistency and brand recognition across all media.

Logo

Muzzle

Created in 2023, our first logo revolves around the geometric, rounded letters "Q" and "a" connected by the letter "w".

Wordmark

And our modern wordmark was created as an extension of the muzzle concept.

Mill

We used this logo for a period to symbolize movement, progress, depth, and simplicity.

Along with this wordmark set in the Urbanist font.

We no longer use them, though we might revisit them in the future.

Usage Policy

Do's and Don'ts: Wordmark

Proportional resizing is allowed

Flexible placement across different layouts

Must meet WCAG AAA contrast standard

Do not alter stroke width, style, or fill colors

Do not use any unapproved modifications or variations

Do not use contrast ratios below WCAG AAA (AA or lower is prohibited)

Do not use our wordmarks on a busy background

Do not crop wordmarks

Do's and Don'ts: Muzzle

Used as an official social media profile picture

Do not use anywhere else

How to use our logos

Do:

Use the logo only when directly referring to or partnering with Qwaderton.
Maintain original aspect ratio, vector paths, and colors.
Provide adequate margin/clear space around the logo.
Acknowledge that all logo assets remain the property of Qwaderton.
Follow the design guidelines above and use common sense.

Do not:

Use the logo to imply endorsement, affiliation, or sponsorship without permission.
Combine the Qwaderton logo with other logos or third-party graphics.
Sell, license, or redistribute the logo assets as standalone files.
Use our brand assets in a misleading, defamatory, or unlawful context.

Understood?

Yes, I promise to follow these guidelines